Finding trends
To find trends before they go viral, watch three things: audios that are climbing but not saturated, formats you see repeating across different creators, and a short list of reference accounts you…
Get More Fans · written with AI help
A rising trend shows up in three places at once: a sound that keeps appearing, a format that keeps repeating, and creators in your niche trying it. When you notice the same thing three times in a single scroll session…
Look for audios that are growing but not yet saturated. On Instagram, the small arrow icon next to the audio name in Reels marks audio that is trending (the exact look can change with app updates). On TikTok, the 'For…
A format is a reusable structure, and it outlives the sound attached to it. A song might last days. A format, like 'transformation with a final reveal', can come back again and again with different music.
Build a list of 10 reference accounts and check them every day for 10 minutes. Not random big names. A mix that shows you the trend from different angles:
A trend is over when it feels like everyone has done it, and your audience stops reacting with curiosity. There's no exact date, because it depends on the trend and on the platform. But there are clear warning signs:
Keep the structure, change the ingredients. The structure is what makes the trend work. The ingredients, meaning your look, your voice, your setting and your humor, are what make it yours.
Learn how to spot rising audios, repeating formats and reference accounts early, and adapt Reels and TikTok trends to your style without copying.